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Direct Marketing Company: Learning About Call to Action Marketing

A call to action marketing (CTA marketing) is a type of advertising or selling campaign designed in encouraging an immediate sale or prompting an immediate response. Call to action (CTA) uses either words, phrases or sentences which are incorporated into advertising messages, sales scripts or web pages, in order to encourage new or loyal customers to take immediate action. Basing on marketing strategies, a call to action is an instruction forwarded to the audience which is uniquely designed in provoking an immediate response, using an imperative verb such as “contact us now”, “to find out more” or “feel free to visit us”. Other forms of CTA taglines involve using strong reasons why customers should avail a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer only’ or ‘offer will expire soon’) or a special deal accompanied by a time constraint like “order before midnight to receive a free gift”.

providing consumers with compelling reasons to buy promptly instead of deferring purchase decisions is the ultimate key to a powerful call to action. A CTA may come in a form of demanding request, requesting a consumer to buy the product or provide contact information and personal details, or non-demanding request such as “watch this video” or “choose a color”. Direct marketing companies are using CTA on their catalogs, flyers, brochures and email campaigns in order to show consumers how to take the next step further and to create a sense of urgency surrounding an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts as a means of persuasion, since it has long recognized that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers by successful sales representatives. In web design and development, a CTA can be a button, a banner or some type of text or graphics on a website that prompts an online user to click it, and to continue down a conversion funnel which is a very important part of inbound marketing.

There are three essential things in common among call to action tag lines which include no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. No obligation statements reduces or removes the risk involved and in many cases are asking people to try a free trial instead of a purchase. CTA utilizes a standard direct response, not leaving a room for people to wait or think about your offer. Today, consumers are more comfortable responding to digital offers so you do not really need to provide the instructions unlike the traditional method. You may visit our direct website or homepage for other related marketing topics such as digital marketing and social media marketing.