Ways Online Merchants Can Improve Consumer Usability To Ease Payment Processing

Making payment easy for your customers is vital for boosting sales and conversions. This strategy explains why your checkout page is a critical tool that can determine your success in business. Remember, all shoppers will end up here; it is the final stop for handing over credit card data and making payments.

Note that all window shoppers become your customers at the checkout page.

While it’s easy to provide PayPal as a gateway on your site and wait for consumers to come knocking, entrepreneurs who mean business know how making payments easier for buyers can boost your profits. Even better, it gives you total control over the whole checkout process.

Find below quick tips to improving usability.

  1. Allow customers without Accounts to process payments

Even with cyber criminals breaching consumer data every time, do you still need to have buyers signing up for accounts before purchasing goods from your site? Why put up a wall between you and prospects like you are preventing them from making payments. For a first-time customer, signing up may look too intrusive, and this where most businesses fail to convert potential buyers into paying customers.

A study by Smashing Magazine on usability found that users dislike setting up accounts mainly because of the numerous promotional emails. This study further discloses that most consumers don’t see the need to sign up just to make a purchase while other sites don’t require accounts for the same.

In fact, by asking users to create accounts, you are only adding more fields and spaces for users to fill out and in turn making their payment process even longer and tedious.

  1. Offer your customers Alternative Payment Methods

This tip often sounds obvious, but not all merchants provide options, some even offer only one means of payment. Research by Milo indicates that 56% of consumers expect a range of payment options on any website’s checkout page.

While it is impractical and unnecessary to offer all available methods, it is only sensible to list down you preferred payment gateways with your target audience in mind. This way, you’ll be able to accommodate a large number of people who visit your website.

  1. Don’t Redirect Consumers

After working so hard to improve your website traffic, why redirect users to make payments through another site? A gateway provider like PayPal redirects users to their checkout page- no one wants to go through all these troubles when other competitors offering similar services offer better business conditions.

  1. Make your Design seamless

Your checkout page has to resemble your site in font, color, and design. This idea is useful for building your brand and ensuring consistency as even with the increase in rates of online scam.  If the payment provider delivers a ready-made frontend but hands over the reins of the checkout page to you, ensure you give it your feel and look.

Businesses with online payment accounts, whether issued by eMerchantBroker

or any other providers should make improving users’ experience their top priority if they want to enjoy better profits- the above tips are simple ways to get started.