The Role of Information Technology in Organisational Research and Development For Good Service Production.
In service and product industry, there are researches done to find out what customers need and what impact the products in the market have in the customers. This gives the organization a clear image of the market expectations and the reaction of the goods already in use. Before a product is accepted and highly demanded in the market, an organization has to get involved in many trials, research and analyzing of the targeted market. Success in service and product production will be directly influenced by the time and money invested in research of the market. Many relevant services and products have seized existing due to little emphasis on research and market analysis.
The right investment in time and money on research will make an organization get the best results to ensure success of a product. Information technology plays a huge role in research and product establishment. The way information in the research is collected, stored and used is based on use of information technology. Technology provides avenues like the internet that can be used to gather information and conduct researches. It is not illegal for a company to use the internet to check on the company’s competition and find out more on how to better service production to beat the competition. With this kind of power and ability, product and brand production can be produced to best satisfy the customers hence increase the efficiency of the sales.
With the ability to interact with the market on the internet, a company can utilize this as a means of communication. With many people using the internet, a company can use its website to get back to its audiences and address a problem facing many as a group in the interaction section. The communication through is effective because with the current technology, many people can access the company’s website through their mobile devices. The internet allows other users to see the solution to a problem as addressed when one user asks about it on the company’s website.
Information technology also allows organizations to collect large amounts of data, analyze it in a short period and come up with working solutions. The ability to process large amount of information collected in research makes organizations come up with effective solutions to customer’s needs.
The work that could take many years to accomplish is made easy with the developments seen in the information technology and this is a big success for business oriented organizations which helps in providing good customer service.
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