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Facts about the Lincoln Motor Company The Lincoln Motor Company, also known as Lincoln, is a division of Ford Motor Company which prime products are luxury vehicles under the Lincoln brand. Although the Lincoln cars are mainly sold in the US, it has also found a market in the Middle East, China and South Korea. These are the new and current Lincoln car models: two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator. It was Henry Leland and his son, Wilfred, who founded the Lincoln Motor Company in August 1917, the name given was in honor of Abraham Lincoln, 16th US president. When the company started, war broke out and the company’s source of income was getting military contracts, assembling Liberty V12 aircraft engines with Ford Motor company supplying the cylinders along with other car manufacturers, like Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. The company went bankrupt after selling just 150 cars and was sold to Ford Motor Company for $8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. Lincoln as a subsidiary of Ford Motor, an all-new model called the Lincoln H-series was out in the market as a coupe, sedan and limousine, but all installed with the Lincoln V12 as standard equipment. It was Edsel Ford, co-founder of Ford Motor, who revolutionized the Lincoln’s patent luxury cars and came out with a new, personal luxury car, which was popularly known as Lincoln Continental.
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Further merging happened in 1945, Lincoln along with newly-acquisition Mercury by Ford Motor, and the new division was able to produce the Continental and the Zephyr-based range. This century saw the separation of Lincoln from Mercury and its merging into a subsidiary company under the name, Lincoln Motor Company.
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Due to the success of their all-new MKC crossover, sales have increased in these consecutive years: 16% in 2014, 7% increase in 2015 and 10% increase in 2016. Branding was a part of the Lincoln cars, such that in 1927 a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. The introduction of the coat of arms, as Lincoln’s well-known brand image, coincided with the introduction of Ford’s coat of arms, of which this branding evolved into the framed, four-pointed star that is currently use now.