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Branding Products With The Perfect Trademark Great efforts are employed in creation of a brand. The trademark is a name, sign or any other form of identification given to the product to distinguish it from other similar products from competitors. Consumers therefore use the trademark to identify or refer to the product. The trademark selected must be unique in its own way a factor that is considered before registration. Similarities of the trademark selected with any other registered mark disqualifies the trademark from use or registration. The trademark selected in this regard should depict the type of product and have ease in identification among other factors. Attorney are always at hand to offer assistance in the registration process for those in need. Seeking the services of a lawyer is not a set requirement but one that carries a lot of relevance to ensure the process is conducted smoothly. The lawyer selected for this purpose must have a full understanding of the laws relating to registration in order to offer the guidance required.
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Before filing for registration a search for the symbol or name used is conducted extensively. The search process takes place in the office of the registering agency were already registered trademarks and the desired one are compared to ensure there is no similarity. A change of the trademark may be advised in the event there is evidence of a similar one having been registered for a different product.
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The cost of trademark registration varies between states. Using the services of the attorney in the registration process also attract an extra fee and this increases the overall cost of the registration process. Irrespective of the period for which the trademark will be in use, the fee applied is only at the time of registration. As the basic form of identification, the trademark registration process takes time. The applicant is therefore required to keep constant touch with the agency on regular updates on the state of the application. Registration agencies ensure they provide with a platform through which applicants can make the follow-up with ease and convenience. Trademark registration provides with the identity required for the product once it hits the target market. It is of paramount importance and therefore need to be undertaken with caution. With guidelines for registration clearly outlined, it is of importance to ensure they are followed to the letter to ensure success of the process. Guidance to ensure a complete and satisfactory process is therefore important and need to be sought from a reliable source by the applicant.