Making payment easy for your customers is vital for boosting sales and conversions. This strategy explains why your checkout page is a critical tool that can determine your success in business. Remember, all shoppers will end up here; it is the final stop for handing over credit card data and making payments.
Note that all window shoppers become your customers at the checkout page.
While it’s easy to provide PayPal as a gateway on your site and wait for consumers to come knocking, entrepreneurs who mean business know how making payments easier for buyers can boost your profits. Even better, it gives you total control over the whole checkout process.
Find below quick tips to improving usability.
Allow customers without Accounts to process payments
Even with cyber criminals breaching consumer data every time, do you still need to have buyers signing up for accounts before purchasing goods from your site? …