Marketing Automation technically refers to having the ability to feed in data, criteria and outcomes for repetitive online marketing actions reminiscent of high volume email marketing into internet-primarily based software program and letting it run communications for you as soon as the background work is done. This is essentially the most scientific technique tailored by businessmen to increase their business. On profitable completion of this primary 12 months with a grade average of 60% or greater, you’d be capable to proceed directly onto the 12-month MSc Marketing programme starting within the following September.
The IBS programme makes use of its in-depth knowledge of the main marketing fields and passes this data on to its college students, giving them the tools they should make an impact. There additionally needs to be a plan of motion in place with a view to see what strategy is greatest to distribute the product.
Through the Telfer Marketing Association, participate in occasions such as Mad Marketing, a pace-networking evening, or the Taking place Marketing Case Competition, in addition to participation in the well-liked Jeux du Commerce – all alternatives for you to learn, network, be challenged, and have fun.
Our MSc in Marketing will provide you with a theoretical understanding of consumer behaviour, marketing research methods and marketing administration, in addition to the competence and creativity to use this knowledge in actual-life marketing situations. An emerging space of study and apply considerations inner marketing , or how staff are trained and managed to deliver the model in a method that positively impacts the acquisition and retention of customers ( employer branding ).
We are actively concerned with our self-discipline by way of our professional membership, editorships of leading journals and engagement with business and the additionally run four outstanding MSc Marketing programmes which magnetize students from greater than thirty countries.